1. What are you focusing on at the moment as a business?
Two things simultaneously, really! After the last 12 months, it’s great to finally be working on some live event pitches and briefs again – one of which is a major PR stunt for a broadcaster, yeah! But alongside this, we’ve also spent the last 6 months working hard on developing our digital offering. In a few weeks, we’ll be launching a new virtual events venue, powered by some awesome tech straight out of Silicon Valley. We’re the first European event agency to license the software, and we’re very, very excited about it!
2. How have you found pivoting your business focus during the pandemic?
It’s been genuinely exciting at times, and I have surprised myself with how much I’m loving the creative challenge that comes with virtual events – creating experiential content that can work in the digital space. I’m always thinking about how I can make virtual event content more engaging, and I’m properly on a mission to transform boring zoom conferences into content-rich event television!
3. How has tech played a part in your events?
It’s great tech that powers much of the magic of our events and we’ve really stepped up our understanding of live broadcast production. Equally as important is the experience of the technicians and engineers we work with, especially when it comes to streaming and platform connectivity. Whilst we can’t wait for the return of physical events, we believe there is always going to be a strong demand for both virtual and hybrid events in the future. For us, working with the best broadcast event tech partners is essential to our business success.
4. What are your top 3 event production tips?
Always design at eye level. This is key for event production and eye level always takes priority over anything designed above and I’d say not to worry about floor design.
The 20% rule. Whether it’s figuring out the sq. meters required for a set, how much time to schedule, or budget to allocate – it’s always an idea initially to plus 20% for extra space, time or budget.
People remember people. If your budget is limited and it’s coming down to a decision on amazing branding, styling and set, versus incredible artists, guests or talent – the next day what your guests will probably be talking about is the people.
(4. Always carry lip balm onsite, trust me, you don’t want what my team call ‘event-lips’!)
5. What are you most looking forward to when the economy reopens?
I’m actually a part of the London Symphony Chorus and in normal times regularly perform with the London Symphony Orchestra in concert halls across the UK and Europe – our last gig was in Luxembourg, the final night of a brilliant tour….that was back in February last year. I can’t explain how much I’m looking forward to performing music together with other humans again. Hopefully, it won’t be long now before we’re able to get back to doing the things we love….feels like the end is in sight!