KSS MD, Mark Stephen shares some insight into an unusual end to the year and thinks head to 2021...
Normally at this time each year we would be in the full flow of production work for end of year celebration events – Christmas parties, gala dinners and outdoor winter wonderlands to name but a few. This year, it’s not to be – for obvious reasons. Instead, we are putting our production skills to use in a wide range of virtual Christmas events. Seeing the reaction of the viewers so far, I am taken aback by just how much they are enjoying it all. People are truly relishing the opportunity to take part in some form of entertainment and group interaction with one another. Even if it is virtual, it still seems to be having a positive impact on people’s lives and it has been great to be involved with these events.
What has also struck me as London comes out of its second forced lockdown is just how keen people have been to get back to hospitality and leisure activities. I think it gives real confidence to all those in our sector that when the opportunity is available, people grab it with both hands.
I’m thankful that people in the industry can now begin to see light at the end of the tunnel, even if it remains distant. Recently the mood seems to have lifted with clients, colleagues and suppliers very much seeing that next year will bring some relief to those businesses that have made it this far. There is a real feeling of let’s put 2020 to bed, take some time off over Christmas and take stock of what we have done, learnt, lost and held onto in 2020. Then resetting and planning how best to tackle 2021.
I myself am looking forward to some down time at the end of this month, but am also really motivated to get started again in January. For now, it’s December, but not as we know it. That said, as an industry I know we will help make people’s celebrations as festive as they can be – that is after all what we do.